Patrick Clay
Career Overview
Senior Video Producer - Ochsner Health
May 2021 - present
Serve as a primary video producer for the Baton Rouge / Lake Charles Region of Ochsner Health, Louisiana's leading healthcare organization
Develop dynamic, high-quality video content to tell the story of Ochsner Health by spotlighting patients, providers, executives, community initiatives and more
Oversee and execute every element of regional video production and post-production needs as each project requires
Coordinate with regional executives as well as system-wide marketing and digital content teams to ensure strategic alignment with communication initiatives
Director of Communications & Engagement - Coastal Mississippi
July 2019 - May 2021
Develop and oversee all external communications for Coastal Mississippi, the tourism bureau for Mississippi's three coastal counties
Manage complex departmental projects from start to finish, utilizing captivating messaging and engaging outreach
Promoted from Digital Content Manager, where I oversaw all Coastal Mississippi organic social media content creation and management, as well as all photography and video projects
Created and executed strategies to improve KPIs across all Coastal Mississippi social media platforms, including a 61% increase on Instagram and 71% increase on LinkedIn
Create front-facing deliverables for Tourism Drives Recovery campaign, earning $13.5 million in COVID-19 relief for Mississippi's 26 destination marketing organizations
Sports Anchor / Reporter
June 2014 - July 2019
Produce, write, edit and anchor daily sportscasts for Biloxi (MS), Monroe (LA) and Alexandria (LA) media markets
Utilize digital and traditional mediums to deliver highlights, analysis and in-depth coverage to a daily audience of thousands
Manage WLOX-TV sports department by coordinating employee schedules, coverage trips and daily coverage assignments
Awards
Gold Winner - TV/Video Advertising - Single, CardioVascular Advertising Awards (2022)
Best Social Media Presence, Mississippi Tourism Association (2020)
1st Place - Long Light Feature, LA/MS AP Broadcasters and Media Editors (2018)
Best Sports Show, Louisiana Assocation of Broadcasters (2016)
Organizations
Ochsner MarComm Engagement Committee (April 2022 - Present)
One-year volunteer position. Provide feedback and guidance on ideas to implement and areas to consider exploring further to make the Ochsner MarComm team even stronger.
YPA - Baton Rouge Region (May 2022 - Present)
Member of Ochsner Baton Rouge Young Professionals Organization
Forum 225
Member of Baton Rouge's largest young professionals' leadership organization